Analisis Konten Prank KDRT pada Channel YouTube Baim Wong terhadap Perilaku Masyarakat

Abstract

YouTube is a communication medium for users to translate their ideas into videos. One type of content on YouTube that has been on the rise recently is prank content. Pranking or pranking other people has been widely used by content creators on social media, one of which is YouTube, for purposes such as increasing their viewers, followers, subscribers, and engagement. One of the cases involving prank content that recently went viral in Indonesia, namely a video of Baim Wong and his wife Paula Verhoeven pranking domestic violence. This excitement occurred because the police were involved in the prank content. The purpose of this study is to find out and analyze people's behavior towards prank content on the Baim Wong YouTube channel. This is a qualitative study. Data collection was carried out by viewing video recordings of Baim Wong and Paula Verhoeven's prank content. The results of the study show that cases of video content on prank video reports of domestic violence to the police by Baim and Paula have had a negative impact on society, judging from the attitudes of those who are against and do not accept the video content of pranks on domestic violence by Baim and Paula.