Corporate Entrepreneurship dan Innovation PT. Bank Jawa Barat (BJB) Pada System Digital Banking Untuk Mengejar Keunggulan Kompetitif
DOI:
https://doi.org/10.31949/entrepreneur.v3i1.1639Abstrak
Bjb Digi adalah aplikasi mobile banking milik Bank Pembangunan Daerah Jawa Barat dan Banten (bjb). Bjb digi adalah aplikasi mobile yang terintegrasi pada smartphone berbasis sistem operasi Android, Blackberry, dan iOS. Indonesia memiliki 4 Bank Umum Persero, 35 Bank Umum Swasta Devisa, 30 Bank Umum Swasta Nasional Bukan Asing, 15 Bank Campuran, 10 Kantor Cabang Bank Asing, dan 26 Bank Pembangunan Daerah. Penelitian ini merupakan penelitian deskriptif kualitatif yang menggambarkan dan menginterpretasikan objek yang dianalisis menurut keadaan yang sebenarnya. Subjek penelitian dalam penelitian ini adalah “Kewirausahaan dan Inovasi Perusahaan PT. Bank Jawa Barat (BJB) pada sistem perbankan digital untuk mengejar keunggulan kompetitif. Objek penelitian adalah BJB Digi yang digunakan untuk sistem mobile banking di PT. Bank Jawa Barat (BJB). Untuk melihat keunggulan sistem mobile banking Bank BJB, tepatnya di tahun 2020. Corporate Entrepreneur Actions di PT. Bank Jawa Barat Tbk seperti Sustainable Regeneration, Organizational Rejuvenation, Strategic Renewal dan Domain Redefinition.
Kata Kunci:
Bank Jawa Barat;, Corporate;, Corporate Entrepreneurship, Digital Mobile Banking, EntrepreneurshipUnduhan
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