Pengaruh Digital Marketing Dan Aksesibilitas Pelayanan Terhadap Kinerja Klinik Gigi Sultan Dental Care
DOI:
https://doi.org/10.31949/entrepreneur.v7i1.17284Abstract
Sultan Dental Care faces challenges in increasing visibility and attracting more patients through its newly implemented digital marketing strategy. With intense competition in the private clinic industry, an evaluation and optimization of digital marketing strategies, along with improved service accessibility, are necessary to enhance the clinic’s recognition and appeal to the public. This study aims to analyze the impact of digital marketing and accessibility on the performance of Sultan Dental Care Dental Clinic. The research employs a quantitative method, collecting data through questionnaires distributed to patients and clinic employees. The analysis results indicate that digital marketing does not significantly affect performance, whereas accessibility has a significant impact. This study provides insights for Sultan Dental Care Dental Clinic on the importance of improving accessibility to enhance employee performance. These findings can also be applied to other clinics to improve service quality for patients.
Keywords:
Digital Marketing, Accessibility, Performance, Sultan Dental Care ClinicDownloads
References
Aditya, R., & Rusdianto, R. Y. (2023). Penerapan digital marketing sebagai strategi pemasaran UMKM. Jurnal Pelayanan Dan Pengabdian Masyarakat Indonesia, 2(2), 96-102.
Amir, N. O., Sudibyo, R. P., & Hasanah, M. A. (2020). Pengaruh Penggunaan Digital Marketing terhadap Kinerja Pedagang Bunga di Desa Sidomulyo, Kota Batu. Jurnal Ekonomi Pertanian Dan Agribisnis, 4(2), 373-383.
Apenteng, B. A., Ekpo, I. B., Mutiso, F. M., Akowuah, E. A., & Opoku, S. T. (2020). Examining the relationship between social media engagement and hospital revenue. Health marketing quarterly, 37(1), 10-21.
Arnasik, S. and Afriza, E. (2017) ‘Pengaruh Aksesibilitas Lingkungan Kerja terhadap Kinerja Karyawan BPR Syariah Al-Madinah Kota Tasikmalaya’, Jurnal Manajemen Indonesia, 17(3).
Aryani, M. (2021) ‘Analisis Digital Marketing pada Hotel Kila di Kabupaten Lombok Barat terhadap Kepuasan Konsumen’, Jurnal Visionary: Penelitian dan Pengembangan Dibidang Administrasi Pendidikan, 9(1).
Az-Zahra, P., & Sukmalengkawati, A. (2022). Pengaruh digital marketing terhadap minat beli konsumen. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3), 2008-2018.
Birawa, R. A. (2021). Pengaruh Aksesibilitas Terhadap Preferensi Pelayanan Kesehatan Pelaku Sektor Informal Di Era Pandemi Covid-19 Di Kota Makassar= The Effect of Accesibility On Health Service Preferences of Informal Sector Actors In The Era Of The Covid-19 Pandemic In Makassar City (Doctoral dissertation, Universitas Hasanuddin).
Creswell, J. W. (2002). Educational research: Planning, conducting, and evaluating quantitative (Vol. 7). Prentice Hall Upper Saddle River, NJ.
Febriyantoro, M.T. (2018). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil dan Menengah pada Era Masyarakat Ekonomi Asean’, Jurnal Riset Manajemen dan Bisnis Dewantara (JMD), 1(2).
Ghozali, I. (2018). Aplikasi analisis multivariete dengan program IBM SPSS 23.
Hamid, R. S., Ariasih, M. P., Suarniki, N. N., Purwoko, P., Nurchayati, N., Tarmizi, A., ... & Vitaloka, D. (2023). MANAJEMEN PEMASARAN MODERN: Strategi dan Taktik Untuk Kesuksesan Bisnis. PT. Sonpedia Publishing Indonesia.
Heidrick. (2016). Chinese Business Leaders Gaining Direct Reporting Line to CEOs of Global Multinationals. Available at: https://heidrick.mediaroom.com/2016-05-11-Chinese-Business-Leaders-Gaining- Direct-Reporting-Line-To-CEOs-of-Global-Multinationals (Accessed: 1 March 2025).
Koencoro, G.D. (2013). Pengaruh Reward dan Punishment terhadap Kinerja: Survei pada Karyawan PT. Inka (Persero) Madiun’, Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 5(2).
Kotsenas, A. L., Arce, M., Aase, L., Timimi, F. K., Young, C., & Wald, J. T. (2018). The strategic imperative for the use of social media in health care. Journal of the American College of Radiology, 15(1), 155-161..
Kristiana and Fietroh, M.N. (2021). Implementasi Strategi Digital Marketing dalam Meningkatkan Kinerja Perusahaan: Studi Kasus pada Perusahaan Semeloto.id di Sumbawa’, Jurnal Manajemen Ekonomi dan Bisnis, 4(1).
Naninsih, N., Alam, S. and Indiasari, D.P. (2022). Pengaruh Keunggulan Bersaing terhadap Kinerja Pemasaran melalui Digital Marketing’, Journal of Management, 5(2).
Penchansky, R., & Thomas, J. W. (1981). The concept of access: definition and relationship to consumer satisfaction. Medical care, 19(2), 127-140.
Pradiani, T. (2017). Pengaruh sistem pemasaran digital marketing terhadap peningkatan volume penjualan hasil industri rumahan. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(2), 46-53.
Santosa, M. and Vanel, Z. (2022). Strategi Digital Marketing Mg Setos Hotel Semarang dalam Meningkatkan Revenue Di Masa Pandemi’, Jurnal Penelitian dan Pengembangan Sains dan Humaniora, 6(2).
Sugiyono (2017) Metode Penelitian Kuantitatif, Kualitatif dan R&D. Jakarta: CV Alfabeta.
Supriatna, T., Juhandi, D. and Rasipan, R. (2022). Promosi Media Sosial dan Literasi Digital terhadap Kinerja Pemasaran yang di Moderasi Akses Fasilitas Digital’, Jurnal Manajemen Strategik Kewirausahaan, 2(2).
Wattimena, R.A. (2008). Filsafat Dan Sains Sebuah Pengantar. Jakarta: PT Grasindo.
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Mubaraq Juli Saputra, Dasrun Hidayat, Rinawati, Rian Andriani
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
COPYRIGHT NOTICE
An author who publishes in the Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan agrees to the following terms:
1. Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal
2. The author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgment of its initial publication in this journal.
3. The author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work
