PENINGKATAN PEMASARAN DIGITAL MARKETING PRODUK WEDANG JAHE CHIK-AH KECAMATAN PAMULIHAAN KABUPATEN SUMEDANG
Abstract
Pengabdian pada masyarakat ini mempunyai tujuan untuk memberikan pelatihaan digital marketing pada umkm Chi-ah agar bisa promosi di media sosial, karena produksi yang rutin pemasaran hanya dengan offline dimasa pandemic covid-19 banyak kendala juga meningkatkan hasil kualitas produksi memberikan pendampingan serta memberikan alat produksi seperti blender,dll. Agar hasil wedang jahe chi-ah tampilan lebih menarik dan tahan lebih lama jangka waktu 3 bulan.lokasi umkm Chik-ah di desa citali kecamatan pamulihaan sumedang. Solusi yang di berikan dengan memberikan pelatihaan dan pendampingan pada UMKM Chik-ah, hasilnya perbaikan kualitas tampilan kemasan untuk mempromosikan produk di social media google bisnis dengan nama Chik-ah agar omset oenjualan meningkat. Umkm Chik-ah di ikut sertakan komunitas UMKM jabar juara dampingan tahun 2020 di mana gerai/toko offline tersebar di seluruh kecamatan di kabupaten sumedang.
Keywords:
pengabdian, pelatihaan, UMKM Chik-ah, Omzet penjualan, digital marketingPublished
Issue
Section
License
An author who publishes in the BERNAS: Jurnal Pengabdian Kepada Masyarakat agrees to the following terms:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal
- The author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgment of its initial publication in this journal.
- The author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work
