Ramli, Irna Marliana, Euis Dasipah, and Nendah Siti Permana. 2024. “THE INFLUENCE OF MIX MARKETING STRATEGIES AND CONSUMER PREFERENCES ON CONSUMER LOYALTY FOR ALGHIFARI RED GINGER DRINK PRODUCTS”. Journal of Sustainable Agribusiness 3 (2):59-70. https://doi.org/10.31949/jsa.v3i2.11666.