Music Can Create Ambience/Atmosphere in a Restaurant Environment
DOI:
https://doi.org/10.31949/ijsm.v4i1.8873Abstract
This study aims to explore the role of music in creating ambience/atmosphere in a restaurant environment. The method used is qualitative by interviewing 15 restaurant visitors in the city of Bandung. The results of the study show that the role of music in the restaurant area has a significant influence in building the desired atmosphere or ambience. Restaurant visitors feel happier when visiting places to eat that play music in their area, because this gives a distinct impression to visitors and increases their satisfaction when enjoying food. Music creates a relaxing and engaging atmosphere, making diners feel entertained and at ease. In contrast, a restaurant without music is boring, only focused on food without a unique impression. This research provides a deeper understanding of the importance of the role of music in creating ambience/atmosphere in a restaurant environment. The implications of this research can be used by restaurant owners to improve visitor experience and expand their customer base. In addition, this research can also be a basis for further research in understanding the influence of music in other environmental contexts.
Keywords:
Music, Atmosphere, Restaurant, Consumer BehaviorDownloads
References
Auty, S. (2006). The Service Industries Consumer Choice and Segmentation in the Restaurant Industry. The Service Industries, November 2014, 37–41. https://doi.org/10.1080/02642069200000042
Beer, A., & Greitemeyer, T. (2019). The effects of background music on tipping behavior in a restaurant: A field study. Psychology of Music, 47(3), 444–450. https://doi.org/10.1177/0305735618755887
Blood, A. J., & Zatorre, R. J. (2001). Intensely pleasurable responses to music correlate with activity in brain regions implicated in reward and emotion.
Eka Saputra, W. N. (2017). MUSIK DAN KONSELING : SEBUAH INOVASI DENGAN. 395–401.
Gabrielsson, A. (1991). Experiencing music. Journal of Research in Music Education, 33, 21–26.
Jacob, S., & Furgerson, S. (2015). Writing Interview Protocols and Conducting Interviews: Tips for Students New to the Field of Qualitative Research. The Qualitative Report, 17(42), 1–10. https://doi.org/10.46743/2160-3715/2012.1718
Juslin, P. N., Liljestro, S., Va, D., & Silva, A. (2008). An Experience Sampling Study of Emotional Reactions to Music: Listener , Music , and Situation. 8(5), 668–683. https://doi.org/10.1037/a0013505
Milliman, R. E. (1986). The Influence of Background Music on the Behavior of Restaurant Patrons. Journal of Consumer Research, 13(2), 286. https://doi.org/10.1086/209068
Putri, D. A. M., & Nurhidayat, H. (2019). FAKTOR PENDORONG DAN PENARIK WISATAWAN TERHADAP JAZZ GUNUNG BROMO SEBAGAI ATRAKSI MUSIC TOURISM DI JAWA TIMUR. VI(1), 25–37.
Senko, C. (2021). EFFECTIVENESS OF LIVE MUSIC PERFORMANCES IN DUBROVNIK BASED HOTELS, BARS AND RESTAURANTS. Hospitality and Tourism Management, RIT Croatia.
Thoma, M. V, Ryf, S., Mohiyeddini, C., Ehlert, U., & Nater, U. M. (2012). Emotion regulation through listening to music in everyday situations Emotion regulation through listening to music in everyday situations. May 2013, 37–41.
Volo, S. (2021). The experience of emotion: Directions for tourism design. Annals of Tourism Research, 86(October 2020). https://doi.org/10.1016/j.annals.2020.103097
Wilson, S. (1998). The effect of music on perceived atmosphere and purchase intentions in a restaurant.
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Gelar Mahendra, Gilang Pratama Putra
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
_.png){kind=logo}
_(2).png){kind=logo}
.png)
.png)
.png)
