Sopiyan, Pipih, Deni Istiono, and Siti Julaeha. “Driving Consumer Purchasing Decisions in MSME Souvenir Retail: A Case Study of Toko Jongko Waiti”. Finance and Business Management Journal 4, no. 1 (July 31, 2026): 15–31. Accessed August 6, 2026. https://www.ejournal.unma.ac.id/index.php/fbmj/article/view/19288.