SOPIYAN, Pipih; ISTIONO, Deni; JULAEHA, Siti. Driving Consumer Purchasing Decisions in MSME Souvenir Retail: A Case Study of Toko Jongko Waiti. Finance and Business Management Journal, [S. l.], v. 4, n. 1, p. 15–31, 2026. DOI: 10.31949/fbmj.v4i1.19288. Disponível em: https://www.ejournal.unma.ac.id/index.php/fbmj/article/view/19288. Acesso em: 6 aug. 2026.