Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan diterbitkan oleh Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka secara berkala diterbitkan tiga kali dalam satu tahun dengan edisi terbitan bulan Januari, Juli, dan Noovember. Tujuan jurnal ini adalah menjadi wadah publikasi hasil Riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Topik dalam Jurnal Riset Manajemen dan Kewirausahaan berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Penentuan Artikel yang dimuat melalui proses blind review oleh mitra bestari/reviewers dengan mempertimbangkan relevansi artikel terhadap pengembangan ilmu profesi dan praktek manajemen dengan Jurnal Bisnis Manajemen dan Kewirausahaan serta terpenuhinya persyaratan baku publikasi jurnal. p-ISSN : 2723-1941 e-ISSN : 2776-2483 Current Issue, Vol 2 No 1 (2021): Januari
Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka
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Pengaruh Struktur Modal dan Profitabilitas terhadap Nilai Perusahaan yang Dimoderasi Ukuran Perusahaan
This study aims to explore the influence of capital structure and profitability on firm value, considering firm size as a moderating variable. Capital structure and profitability are considered important components in assessing financial performance and investment attractiveness. Firm size is assumed to have the potential to strengthen or weaken the relationship between these two main variables on firm value. This study used a sample of 25 companies from the consumer goods sector listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. The analysis was conducted using a multiple regression method using a fixed-effects (FE) approach to test the direct influence and moderating role of firm size. The results show that capital structure and profitability have a positive and significant influence on firm value. However, firm size was not proven to moderate the relationship between capital structure and profitability on firm value
Copyright (c) 2026 Meliza Meliza, Sifa Urrohman, Aria Mulyapradana https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Literasi Keuangan dan Inklusi Keuangan Terhadap Kinerja UMKM Di Kecamatan Kadipaten
Understanding and knowledge about how to manage finances in a business is very important for all business actors, currently many MSMEs in Kadipeten District are still hampered in their development due to various things, one of which is the understanding of financial literacy and financial inclusion in maximizing the performance of their MSMEs is still not optimal. So this study has the aim to calculate the Effect of Financial Literacy and Financial Inclusion on MSME Performance (Case Study on MSMEs in Kadipaten District). The method in this research is a quantitative method using descriptive and verification analysis. Then 100 respondents who are MSME actors in Kadipaten District are the population in this study. The sampling technique uses Nonprobability sampling with Incidental sampling. The data collection technique is a questionnaire using a Likert scale. Data analysis uses classical assumption tests, multiple linear regression analysis, coefficient of determination, model feasibility tests and partial hypothesis tests. The results of the study indicate that Financial Literacy has a positive and significant effect on MSME Performance and Financial Inclusion has a positive and significant effect on MSME Performance.
Copyright (c) 2026 R. Neny Kusumadewi, Haris Fauzi, Alan Rusdiana, Muhammad Mahfudin Fasha https://creativecommons.org/licenses/by-sa/4.0
CITRA MEREK, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN MS Glow Majalengka
ABSTRACT MS Glow is a local skincare brand in Indonesia that has successfully built a strong market position, including in Majalengka Regency. This research is motivated by MS Glow’s ability to maintain its presence in the beauty industry amid fluctuations and competition from other brands. Customer loyalty refers to a strong commitment from customers to continue purchasing and supporting preferred products in the future. Loyalty plays an important role in business sustainability because loyal customers tend to make repeat purchases and recommend products to others. The success of building customer loyalty is closely related to the roles of brand image, customer satisfaction, and trust. These three variables are considered important in shaping customer loyalty, as a positive brand image, high levels of customer satisfaction, and strong customer trust can encourage repeat purchases and recommendations to others. This study uses a quantitative method with a descriptive verificative approach. The research population consists of MS Glow customers in Majalengka Regency, whose exact number is unknown. A sample of 100 respondents was obtained using a non-probability sampling technique with an accidental sampling method. Data were collected through online questionnaires and analyzed using SPSS. The results show that brand image and customer satisfaction have a positive and significant effect on customer loyalty, while trust does not affect customer loyalty
Copyright (c) 2026 Deni Istiono, Pupung Pamungkas, Nining Kurniasih https://creativecommons.org/licenses/by-sa/4.0
PENGARUH LINGKUNGAN KERJA DAN INSENTIF TERHADAP PRODUKTIVITAS KERJA KARYAWAN
Work productivity is one of the keys to achieving company goals. But in reality, there are still some employees who have not shown their work productivity optimally. This phenomenon also occurs at PDAM Tirta Bhakti Raharja Majalengka, where there is a mismatch between the target and the realization achieved by employees. Productive employees are able to encourage companies to meet targets, so work productivity greatly affects company performance. This research uses descriptive and verification analysis methods. One of them is by distributing questionnaires to obtain data. The population in this study were 56 employees of the central office of PDAM Tirta Bhakti Raharja Majalengka Regency. The sampling technique is saturated sampling technique. The research instrument test used is validity and reliability test. The data analysis used includes multiple linear regression analysis, classical assumption test and coefficient of determination test, hypothesis testing with the support of SPSS 26. The results obtained from this study indicate that the work environment does not have a significant effect on employee performance. Meanwhile, work productivity is influenced by the incentives provided.
Copyright (c) 2026 Endah Prihartini, Eli Achmad Mahiri, Mira Juliastri https://creativecommons.org/licenses/by-sa/4.0
Digital Promotion Strategy and Consumer Purchasing Decisions on TikTok Shop
The rapid growth of social commerce has transformed consumer purchasing behavior in the online fashion industry. TikTok Shop, which integrates social media and e-commerce features, has become an effective marketing platform for local fashion brands, including Jiniso. This study aims to examine the effects of flash sales, free shipping, and content marketing on consumer purchase decisions for Jiniso products through TikTok Shop. A quantitative approach was employed using survey data collected from 97 consumers who had previously purchased Jiniso products via TikTok Shop. Multiple linear regression was utilized to analyze the data. The results reveal that flash sales significantly influence purchase decisions. Free shipping also exerts a positive and significant effect on purchase decisions. Furthermore, content marketing emerged as the strongest predictor of consumer purchase decisions. Simultaneously, all three variables significantly affect purchase decisions. These findings indicate that successful marketing in social commerce environments is not solely driven by price promotions but also by the ability to create engaging and informative content that strengthens consumer involvement. This study provides practical implications for local fashion businesses in optimizing digital marketing strategies to enhance competitiveness in the digital economy era.
Copyright (c) 2026 Wenti Ayu Sunarjo, Siti Nurhayati, Choliq Sabana https://creativecommons.org/licenses/by-sa/4.0