SUNARJO, Wenti Ayu; NURHAYATI, Siti; SABANA, Choliq. Digital Promotion Strategy and Consumer Purchasing Decisions on TikTok Shop. Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan, [S. l.], v. 7, n. 2, p. 1–15, 2026. DOI: 10.31949/entrepreneur.v7i2.18844. Disponível em: https://www.ejournal.unma.ac.id/index.php/entrepreneur/article/view/18844. Acesso em: 6 aug. 2026.