Pelatihan Desain Branding Indonesia Next Good Brand Bagi UMKM di Kota Semarang

Authors

  • Lianna Wijaya Management Department, BINUS Online Learning, Bina Nusantara University
  • Rini Kurnia Sari Management Department, BINUS Online Learning, Bina Nusantara University
  • Noor Udin Visual Communication Design, School of Design, Bina Nusantara University, Semarang, Indonesia
  • Taufiq Annas Visual Communication Design, School of Design, Bina Nusantara University, Semarang, Indonesia
  • Hendri Hartono Visual Communication Design, School of Design, Bina Nusantara University, Semarang, Indonesia

DOI:

https://doi.org/10.31949/jb.v4i3.5493

Abstract

Branding berfungsi untuk memberikan identitas produk yang mudah dikenal oleh pelanggan. Dalam persaingan UMKM, produk UMKM perlu memiliki identitas yang unik agar senantiasa dapat berkompetisi unggul. Pelatihan branding produk ini merupakan salah satu kegiatan pengabdian kepada masyarakat yang dilakukan oleh proyek inisiatif 2023 dari Universitas Bina Nusantara Semarang. Pelatihan dillakukan pada bulan Maret 2023, berjalan lancar, dan diikuti oleh 25 pelaku UMKM di kota Semarang. Adapun hasil dari pengabdian ini diharapkan pelaku UMKM dapat menciptakan identitas produk yang dapat melekat di hati pelanggan dan senantiasa berinovasi dalam mengembangkan produk UMKM.

Keywords:

Branding Produk, UMKM, Pelatihan baby spa

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Author Biographies

Rini Kurnia Sari, Management Department, BINUS Online Learning, Bina Nusantara University

 

 

Noor Udin, Visual Communication Design, School of Design, Bina Nusantara University, Semarang, Indonesia

 

 

Taufiq Annas, Visual Communication Design, School of Design, Bina Nusantara University, Semarang, Indonesia

 

 

Hendri Hartono, Visual Communication Design, School of Design, Bina Nusantara University, Semarang, Indonesia

 

 

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Downloads Count: 101

Published

2023-07-19

How to Cite

Wijaya, L., Sari, R. K., Udin, N., Annas, T., & Hartono, H. (2023). Pelatihan Desain Branding Indonesia Next Good Brand Bagi UMKM di Kota Semarang. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 4(3), 2174–2178. https://doi.org/10.31949/jb.v4i3.5493

Issue

Vol. 4 No. 3 (2023)

Section

Articles

License

Copyright (c) 2023 Lianna Wijaya; Rini Kurnia Sari, Noor Udin, Taufiq Annas, Hendri Hartono

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