Desain Logo dan Kemasan UMKM Desa Melati Jaya
Abstract
Penelitian ini bertujuan untuk mengatasi permaslahan identitas merek dan kemasan yang di hadapi oleh UMKM keripik Pisang Ibu Sumiati di Desa Melati Jaya, Kecamatan Semendawai Timur, kab. OKU Timur, dengan keunggulan bahan utama didapat dari kebun milik sendiri, namun produk belum memiliki identitas sehingga tidak konsisten dalam melakukan pengemasan hingga kurang menarik, hal ini menghambat daya saing dan pengenalan produk di pasar. Metode yang digunakan adalah Design-Based Reserch dengan pendekatan Action Research, melibatkan empat tahap utama : Observasi dan analisis kebutuhan, Perancangan Visual, Implementasi dan Prototype, serta Evaluasi. Hasil dari kegiatan ini menghasilkan identitas merek dan desain kemasan untuk produk keripik pisang dan sale pisang ibu Sumiati, implementasi desain ini diharapkan dapat mentransformasi citra UMKM ibu Sumiati dari skala tradisional menjadi profesional.
Keywords:
Logo, UMKM, Identitas, KemasanPublished
Issue
Section
License
Copyright (c) 2026 nirma
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in the BERNAS: Jurnal Pengabdian Kepada Masyarakat agrees to the following terms:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal
- The author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgment of its initial publication in this journal.
- The author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work
