Training on Interpreting Featured Products for UMKM Actors in Using English in Cireundeu

Abstract

This training is designed to empower UMKM actors and local residents in Cireundeu Traditional Village through English, focused on marketing featured cassava-based products. The objectives of this training are: (1) to increase the public's confidence in using English, (2) to develop their storytelling abilities in English to describe "Rasi" and other cassava-based products, and (3) to raise awareness of the importance of product interpretation as a marketing tool. The method used is presenting the interpretation material in English. As for the stages in carrying out the training activities, they begin with a post-test questionnaire before the training, followed by material presentation and Q&A, presentation practice on making “rasi” in English, and finally a post-test after the training. The overall results of this training show that it has provided a very significant improvement. The largest percentage increase was in the participants' ability to tell stories about 'Rasi' in English. Based on average analysis, the training had a positive impact in all measured areas. The most dramatic improvement was seen in practical English language skills, particularly in their ability to describe their products, which is a key skill for interacting with tourists. One way to optimize training is to conduct intensive training and provide continuous support.